The AI-Analyst Hybrid and a New Freedom of Innovation
As a Data Analyst, you’re the brains behind the operation. Your organization’s critical decisions depend on your unique grasp of the numbers – your sharp ability to distill the truth about customer...
Québec’ Electors Pulse With Semeon Insights
As part of a collaboration with leading Quebec technology influencer Bruno Guglielminetti, Semeon Analytics periodically analyzes online mentions relating to...
Understand Consumer Behavior Through Data
Consumer behaviour has been studied for years. Unfortunately, much of what has been written on the subject comes from a sales perspective. The book Influence,...
Customer Intelligence: What is it? Why does it matter? How does it work?
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a...
The Power of Analyzing Internal Business Data to Drive Customer Satisfaction
With the A.I revolution underway, data in the recent decade has gotten a new makeover. The benefits are impactful and ever expanding. In the past few years,...
Hacking the Headline
The headline is everything. As the world-famous advertising tycoon David Ogilvy said, “On the average, five times as many people read the headlines as...
The Power of Automating Your Digital Channels in 2018
In the past decade, digital channels have increased drastically in relevance and in number. The number of smartphone users is forecast to grow from 2.1...
Now You Can Finally Understand the Voice of the Customer
“Deal with the world as it is, not how you’d like it to be” – Jack Welch, Past CEO and Chairman of GE Often times in life we find ourselves making decisions...
The Attention Economy: How to Succeed with Ethical Marketing and Design
A Fixed Pie In negotiations, there is this concept of a fixed pie. A fixed pie represents a zero-sum mindset people have when attempting to bargain: if I win,...
5 Tips to Improve your Customer Experience
Optimizing Brand’s Customer Experience is all the rage this year, for good reason. It enriches the customer’s buying journey, leads to more sales, more repeat...