Consumer behaviour has been studied for years. Unfortunately, much of what has been written on the subject comes from a sales perspective. The book Influence,...
Understand Consumer Behavior Through Data
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Customer Experience
Customer Intelligence: What is it? Why does it matter? How does it work?
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a...
The Power of Analyzing Internal Business Data to Drive Customer Satisfaction
With the A.I revolution underway, data in the recent decade has gotten a new makeover. The benefits are impactful and ever expanding. In the past few years,...
Now You Can Finally Understand the Voice of the Customer
“Deal with the world as it is, not how you’d like it to be” – Jack Welch, Past CEO and Chairman of GE Often times in life we find ourselves making decisions...
5 Tips to Improve your Customer Experience
Optimizing Brand’s Customer Experience is all the rage this year, for good reason. It enriches the customer’s buying journey, leads to more sales, more repeat...
Utilizing AI to Understand your Customers
Noam Chomsky, a central figure in the study of linguistics from the late 1950’s, said that language “is a process of free creation; its laws and principles...
Microtargeting: The Elections, and what Marketers can learn to boost Customer Experience
Since the 2000 elections, Microtargeting has been an essential piece in winning the American elections, that is 5 elections in a row that are influenced by...