The amount of data produced every day is quite staggering, especially with the continuous technological advancements...
How does text mining improve decision making?
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Marketing
Hacking the Headline
The headline is everything. As the world-famous advertising tycoon David Ogilvy said, “On the average, five times as many people read the headlines as...
The Power of Automating Your Digital Channels in 2018
In the past decade, digital channels have increased drastically in relevance and in number. The number of smartphone users is forecast to grow from 2.1...
The Attention Economy: How to Succeed with Ethical Marketing and Design
A Fixed Pie In negotiations, there is this concept of a fixed pie. A fixed pie represents a zero-sum mindset people have when attempting to bargain: if I win,...
Trends in Artificially Intelligent Marketing
Cutting Through the Noise In the midst of a highly noisy landscape, it has become increasingly difficult to break through to customers successfully....
PRICE VS. VALUE: Don’t Let the Ai Hype Train Fool You
“Price is what you pay, value is what you get” – Warren Buffet It’s as simple as Buffet proclaims, or is it? Value today has been distorted. It has lost near,...
Microtargeting: The Elections, and what Marketers can learn to boost Customer Experience
Since the 2000 elections, Microtargeting has been an essential piece in winning the American elections, that is 5 elections in a row that are influenced by...
How to Get the Most out of Facebook Analytics
“Highly Data-driven organizations are three times more likely than others to report significant improvements in decision making”. The amount of data at...
Big Data & Ad Agencies: Giving Reason to Gut Decisions
“An overwhelming 83% of [Ad Agency] clients are looking for unique skill sets and specialized capabilities not found in most Ad Agencies or media buying...