Customer feedback data can be incredibly useful to businesses, as it contains the key to understanding the concerns and wishes of current and prospective...
What is feedback analysis?
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Sentiment analysis
Sentiment analysis vs text analysis
For decades, marketing teams and customer service experts have tried to find the most accurate methods to understand how customers feel. The appeal and...
Can you deliver unforgettable and positive guest experiences?
Guest experiences are the sum of all their parts - meaning every touch point is an opportunity to delight customers, build loyalty, earn referrals and achieve...
Big Data, Big Emotions: Cracking Sentiment Analysis with the Power of AI
“If you’re happy and you know it, clap your hands.” If only communicating emotion was as easy as Raffi makes it out to be! But people are never that...
How Semantic AI enables organizations to stay ahead of customers in a sea of feedback
It costs five times more to gain a new customer than to keep an existing one (source: eConsultancy Cross-Channel Marketing Report). One would think this would...
Understand Consumer Behavior Through Data
Consumer behaviour has been studied for years. Unfortunately, much of what has been written on the subject comes from a sales perspective. The book Influence,...
BACK TO THE BASICS: Understanding Online conversations with Big Data, Sentiment Analysis, Concept Clouds, and Semantic Analysis
With the availability of resources online being limitless, Internet users’ each have their own unique browsing habits: visiting social media pages, shopping...