Insights

8 June, 2018

Understand Consumer Behavior Through Data

2018-07-05T18:19:52+00:00Categories: A.I and Big Data, Brand Reputation, Internal Data, Marketing Basics, Marketing Metrics|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |

Consumer behaviour has been studied for years. Unfortunately, much of what has been written on the subject comes from a sales perspective. The book Influence, by Robert Cialdini, is a perfect example of this. It sits as the number one result on amazons “consumer behaviour” book category. But consumer behaviour [...]

20 April, 2018

Customer Intelligence: What is it? Why does it matter? How does it work?

2018-07-05T18:23:25+00:00Categories: Uncategorized|Tags: , , , , , , , , , , , , , , , , , , , , , |

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos Wise words from the richest man in the world whose entire business has transformed [...]

2 March, 2018

Hacking the Headline

2018-07-05T18:25:47+00:00Categories: Marketing Basics|Tags: , , , , , , , , |

The headline is everything. As the world-famous advertising tycoon David Ogilvy said, "On the average, five times as many people read the headlines as they read the body copy”. Creating an engaging headline is the cornerstone of an article. It sets the tone for the rest of the article and most [...]

16 February, 2018

The Power of Analyzing Internal Business Data to Drive Customer Satisfaction

2018-07-05T18:27:37+00:00Categories: Uncategorized|Tags: , , , , , , , , |

With the A.I revolution underway, data in the recent decade has gotten a new makeover. The benefits are impactful and ever expanding. In the past few years, there has been a shift of emphasis towards social analytics, while development in the internal business data realm has stagnated. This is an [...]

3 February, 2018

The Power of Automating Your Digital Channels in 2018

2018-07-05T18:29:15+00:00Categories: A.I and Big Data, Marketing Metrics|Tags: , , , , , , , , , |

In the past decade, digital channels have increased drastically in relevance and in number. The number of smartphone users is forecast to grow from 2.1 billion in 2016 to around 2.5 billion in 2019. Just over 36 percent of the world’s population is projected to use a smartphone by 2018. We now [...]

11 December, 2017

Now You Can Finally Understand the Voice of the Customer

2018-07-05T18:31:01+00:00Categories: Brand Reputation, Content Creation, Marketing Basics|Tags: , , , , , , , , , , , , |

“Deal with the world as it is, not how you’d like it to be” – Jack Welch, Past CEO and Chairman of GE Often times in life we find ourselves making decisions with information that doesn't reflect reality. Unfortunately, these instances often fall under our conscious radar and fall into a [...]

23 October, 2017

The Attention Economy: How to Succeed with Ethical Marketing and Design

2018-07-05T18:32:53+00:00Categories: Brand Reputation, Content Creation, Marketing Basics|Tags: , , , , , , , |

A Fixed Pie   In negotiations, there is this concept of a fixed pie. A fixed pie represents a zero-sum mindset people have when attempting to bargain: if I win, you must lose. This type of mindset is associated with an inability to fully grasp the motivations and desires of [...]

6 October, 2017

5 Tips to Improve your Customer Experience

2017-10-06T16:25:52+00:00Categories: Uncategorized|Tags: , , , , , , , |

Optimizing Brand’s Customer Experience is all the rage this year, for good reason. It enriches the customer’s buying journey, leads to more sales, more repeat customers, and a deeper understanding of your customer’s wants and needs. Engaging with customer’s during the research phase allows Brand’s to create an emotional connection [...]

11 September, 2017

Artificial Intelligence and Machine Learning: What this means for the Business World

2017-09-11T17:30:40+00:00Categories: A.I and Big Data, Brand Reputation|Tags: , , , , , , , |

“Artificial Intelligence could be as important to transforming the economy as electricity was 100 years ago” said Andrew NG, one of the leads at Google Brain and a co-Founder of Courcera. It is difficult to go a day without hearing about Artificial Intelligence or Machine Learning. Whether in the context [...]

18 August, 2017

Unstructured Data, Why it Matters, and How to Leverage 90% of Your Data

2018-07-05T16:51:49+00:00Categories: A.I and Big Data, Brand Reputation, Content Creation, Internal Data, Marketing Basics, Marketing Metrics|Tags: , , , , , , , |

What is Unstructured Data and Why use it?  Briefly, Unstructured Data is a term that "…refers to information that either does not have a pre-defined data model or is not organized in a pre-defined manner”. But, what does that mean? Picture an excel sheet with labelled columns. This is considered [...]