Jul 2018

Québec’ Electors Pulse With Semeon Insights

2018-10-10T12:00:16+00:00Categories: Uncategorized|

As part of a collaboration with leading Quebec technology influencer Bruno Guglielminetti, Semeon Analytics periodically analyzes online mentions relating to the four main provincial political parties and party leaders during the buildup to the October 1st provincial election. Using several patented deep text analytics algorithms to analyze these mentions, various [...]

Jun 2018

Understand Consumer Behavior Through Data

2018-07-05T18:19:52+00:00Categories: A.I and Big Data, Brand Reputation, Internal Data, Marketing Basics, Marketing Metrics|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |

Consumer behaviour has been studied for years. Unfortunately, much of what has been written on the subject comes from a sales perspective. The book Influence, by Robert Cialdini, is a perfect example of this. It sits as the number one result on amazons “consumer behaviour” book category. But consumer behaviour [...]

Apr 2018

Customer Intelligence: What is it? Why does it matter? How does it work?

2018-07-05T18:23:25+00:00Categories: Uncategorized|Tags: , , , , , , , , , , , , , , , , , , , , , |

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. – Jeff Bezos Wise words from the richest man in the world whose entire business has transformed [...]

Mar 2018

Hacking the Headline

2018-07-05T18:25:47+00:00Categories: Marketing Basics|Tags: , , , , , , , , |

The headline is everything. As the world-famous advertising tycoon David Ogilvy said, "On the average, five times as many people read the headlines as they read the body copy”. Creating an engaging headline is the cornerstone of an article. It sets the tone for the rest of the article and most [...]

Feb 2018

The Power of Analyzing Internal Business Data to Drive Customer Satisfaction

2018-07-05T18:27:37+00:00Categories: Uncategorized|Tags: , , , , , , , , |

With the A.I revolution underway, data in the recent decade has gotten a new makeover. The benefits are impactful and ever expanding. In the past few years, there has been a shift of emphasis towards social analytics, while development in the internal business data realm has stagnated. This is an [...]

Feb 2018

The Power of Automating Your Digital Channels in 2018

2018-07-05T18:29:15+00:00Categories: A.I and Big Data, Marketing Metrics|Tags: , , , , , , , , , |

In the past decade, digital channels have increased drastically in relevance and in number. The number of smartphone users is forecast to grow from 2.1 billion in 2016 to around 2.5 billion in 2019. Just over 36 percent of the world’s population is projected to use a smartphone by 2018. We now [...]

Dec 2017

Now You Can Finally Understand the Voice of the Customer

2018-07-05T18:31:01+00:00Categories: Brand Reputation, Content Creation, Marketing Basics|Tags: , , , , , , , , , , , , |

“Deal with the world as it is, not how you’d like it to be” – Jack Welch, Past CEO and Chairman of GE Often times in life we find ourselves making decisions with information that doesn't reflect reality. Unfortunately, these instances often fall under our conscious radar and fall into a [...]

Oct 2017

The Attention Economy: How to Succeed with Ethical Marketing and Design

2018-07-05T18:32:53+00:00Categories: Brand Reputation, Content Creation, Marketing Basics|Tags: , , , , , , , |

A Fixed Pie   In negotiations, there is this concept of a fixed pie. A fixed pie represents a zero-sum mindset people have when attempting to bargain: if I win, you must lose. This type of mindset is associated with an inability to fully grasp the motivations and desires of [...]