That’s a Success Story
A market research firm used Semeon’s professional services team to gather intelligence from social media and broader non-commercial web sources from six key states during the U.S. elections.
Over a six week period, weekly insights including sentiment of online mentions, most relevant themes and frequency of related concepts allowed the research firm to track the campaigns of all candidates and gage the public response to key campaign elements.
In addition, the professional services team provided specific analysis of twitter feeds during live debates and delivered dynamic reports showcasing the mentions, topics and alerts which emerged prior to the start of, during and up to 4 hours following the events. Formal reports including exported graphical images from the Semeon platform were generated in Powerpoint & Excel for further use by the research firm.
Semeon’s capacity to examine vast amounts of data, extract and rank key themes and to gauge the sentiment enabled market researchers to rapidly advise their clients and suggest adjustments based on data-driven analysis of evolving trendlines.