As part of a collaboration with leading Quebec technology influencer Bruno Guglielminetti, Semeon Analytics periodically analyzes online mentions relating to the four main provincial political parties and party leaders during the buildup to the October 1st provincial election.

Using several patented deep text analytics algorithms to analyze these mentions, various graphs are generated and help to provide our clients with a direct reading of the “pulse of the electorate” without onboarding traditional survey methods.

According to available data on these topics gathered from news sites, blogs, forums and citizen comments on public social media networks, a ‘snapshot of the pulse of the voter’ is being produced at different times during the campaign, and helps to highlight key themes that people care about, and how they feel about these topics.

Methodology

To compute these relevant concept clouds and other graphs presented in this collaboration, Semeon Analytics first collects public data from millions of sources available online. By statistical inference and proximity of the researched themes (in this case the leaders and their parties), a group of several thousand documents is generated.

From the data collected, concept clouds are then produced. They provide a “qualitative” statistical representative of the frequency of relevant concepts inside the selected documents identified. The importance for each concept within the group of documents is represented by the character size. The bigger the letters are, the more important is the concept in the data set.

Additionally, the feeling associated with each concept are illustrated with a colour: green if the concept is positive, red if the concept is negative and grey if the concept is neutral or undetermined. The scores and other percentages presented in these reports are calculated from the frequency and relevance of each item within the data set.

Only excerpts are published on the twitter account of Bruno Guglielminetti (@Guglielminetti). Full reports are available upon request

Reports’ Excerpts Published to Date

These reports are presently done only in French.

25th publication – September 30, 2018 – Analysis of feelings towards each political parties and party leaders (D-1)
24th publication – September 29, 2018 – Analysis of feelings towards each political parties and party leaders (D-2)
23th publication – September 28, 2018 – Analysis of feelings towards each political parties and party leaders (D-3)
22th publication – September 27, 2018 – Analysis of feelings towards each political parties and party leaders (D-4)
21th publication – September 26, 2018 – Analysis of feelings towards each political parties and party leaders (D-5)
20th publication – September 25, 2018 – Analysis of feelings towards each political parties and party leaders (D-6)
19th publication – September 21, 2018 – Analysis of themes towards Québec political parties after the  TVA
18th publication – September 21, 2018 – Analysis of feelings towards party leaders in Quebec before and after the TVA debate
17th publication – September 20, 2018 – Analysis of feelings towards political party leaders in Québec before and after the Radio-Canada debate
16th publication – September 15, 2018 – Analysis of themes revolving around party leaders in Québec after the Radio-Canada debate
15th publication – September 15, 2018 – Analysis of feelings towards political party leaders in Québec during the Radio-Canada debate
14th publication – September 2nd, 2018 – Analysis of influencers for each political parties
13th publication – August 31st, 2018 – Analysis of themes revolving around Québec political parties
12th publication – August 24, 2018 – Analysis of influencers for each political parties
11th publication – August 21, 2018 – Analysis of feelings towards party leaders in Quebec
10th publication – August 20, 2018 – Analysis of feelings towards provincial political parties 
9th publication – August 4, 2018 – Analysis of feelings towards party leaders in Quebec
8th publication – August 3, 2018 – Analysis of feelings towards provincial political parties
7th publication – July 23, 2018 – Analysis of themes revolving around Québec political parties
6th publication – July 22, 2018 – Analysis of feelings towards party leaders in Quebec
5th publication – July 20, 2018 – Analysis of feelings towards provincial political parties
4th publication – July 10, 2018 – Analysis of themes revolving around Québec political parties
3rd publication – July 8, 2018 – Analysis of domains with online mentions
2nd publication – July 7, 2018 – Analysis of feelings towards party leaders in Quebec
1st publication – July 6, 2018 – Analysis of feelings towards provincial political parties

The Company

Semeon Analytics is based in Montreal and has been developing solutions in the field of deep text analytics since 2012.

The company offers a powerful SAAS platform powered by artificial intelligence, allowing instant processing of millions of documents (public and private) to highlight statistically valid trends, feelings and intentions.

Semeon helps large and medium-sized businesses to become more customer-centric and improve their customer experience (CX) by improving their customer service, customer loyalty, organizational processes, products and services, marketing and business intelligence.

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