When time is of the essence during a crisis, how can you detect what the real public perception is of your organization, and how your message is perceived?

Reviewing a recent ransomware crisis, join Isabelle Primeau’s #BCI #webinar on September 26th to learn about monitoring SOCIAL MEDIA SENTIMENTS to better manage your communications during a crisis.

Isabelle will share key concepts in Incident Response and Crisis Management and explain how media monitoring tools using AI can help analyze public perceptions, understand the context of positive and negative comments surrounding the crisis, and allow Crisis Management Teams to make better decisions faster.

She will also show that while negative online conversations dominated the crisis, positive corporate messages were also successful at keeping up positive mentions during the event.

Click here to register, it’s FREE.